Aim for excellence Don't settle for mediocrity. Set your sights high and strive to be the best that you can be. Set goals and priorities Know what you want to achieve and then prioritize your time and activities so that you can focus on the most important things. Take action No amount of planning or
Best Business Books
Advanced business knowledge is not exclusive to MBA programs. You have the ability to learn everything necessary for success in life and the workplace on your own. The Personal MBA presents a curated selection of the finest business books, meticulously chosen after extensive research spanning over a
Attention In Marketing
In today's fast-paced and information-rich world, capturing and maintaining consumer attention is becoming increasingly challenging. Marketers need to employ various strategies and tactics to effectively grab attention and engage their target audience. Here are some key considerations regarding
Mental Models
Mental models are frameworks or cognitive tools that help us understand and interpret the world around us. They are mental representations of how things work, and they shape our perception, reasoning, and decision-making. Mental models can be thought of as simplified models or maps that help us
Maslow’s Hierarchy of Needs and Its Impact on Business
How Meeting Employee Needs Can Drive Success By understanding the needs of their employees and how they can fulfill them, businesses can create a work environment that fosters growth and success. In this blog post, we will explore Maslow's hierarchy of needs and its impact on business. Understanding
The Power of Why
In this blog post, we will summarise Sinek's ideas on the importance of "why" and how it can be applied to businesses and organisations. According to Sinek, most organizations focus on what they do or how they do it, rather than why they do it. He argues that this approach is flawed because it
The Five Parts of Any Business
The idea that "business is a repeatable process" means that successful businesses have a system or framework in place that can be replicated over time. This process involves identifying a problem or opportunity, developing a solution, creating value for customers, and generating revenue. By using
SWOT Analysis
The formulation of the SWOT tool has been credited to Albert Humphrey in the 1960s, but this attribution remains debatable and therer is no universally-accepted creator. The SWOT analysis is an important exercise that can be used both for organisations and individuals. Whether you are trying to
Never lose sight of the bottom line
Make something people want … There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.Paul Graham, Founder of Y Combinator, Venture Capitalist and essayist at